A ship glides calmly along the Danube, the surface of the water reflecting the golden light. On the horizon, the sunset colours the sky in warm shades of orange and red. An atmospheric moment between river, light and landscape.
A ship leisurely makes its way along the Danube, the water glistening in the evening light. The sky glows in the intense colours of the sunset. A peaceful scene that brings the day to an atmospheric close.

Programm – Wednesday, 26 November 2025

9.15 am

Transfer to conference location

Sponsored by Eichberger Reisen

9.30 am

Get-together @ conference location

Future guests / new offers

10.00 am

Keynote: Where are we heading?

Steffi Burkhart, Generational Researcher 

10.30 am

Change in target groups using the example of 'Sinus-Milieus'

Jan Hecht, Sinus-Institute

11.00 am

"Experience Danube: Best Practices from Cruise and Tourism Research"

Prof. Dr. Steffen Spiegel, Professor of Tourism Management, IU International University Bremen & Cruise Director at Phoenix Reisen

 

11.30 am

Conclusion Panel on "Baby Boomers – and then?"

with Steffi Burkhart (Generational Researcher), Jan Hecht (Sinus-Institute) und Prof. Dr. Steffen Spiegel(Professor of Tourism Management, IU International University Bremen & Cruise Director at Phoenix Reisen)

12.00 pm

Conference summary and handover to the 30th Danube Navigation and Tourism Conference

Petra Riffert & Bernhard Schröder, ARGE Donau Österreich Kreuzfahrten GesbR

12.30 pm

End of conference

2 pm

Optional: Post Convention

Shuttles from and to hotels will be provided

Half-day tour:
Visit Pullmann City Western Town Eging am See with German-American Christmas Market
Return to Straubing: approx. 9 pm
Sponsored by Globus-Group & Pullmann City
 

2-Day Tour with Overnight Stay
Visit Pullmann City Western Town Eging am See with German-American Christmas Market & Cultural Program in the 3-River City of Passau
Sponsored by Globus-Group & Pullmann City

More details