River and land, hand in hand - increasing appreciation by adding more value: sustainable development of land programs

Petra Riffert, Managing Director of WGD Donau Oberösterreich Tourismus GmbH and Marie-Louise Schnurpfeil, Managing Director of the Linz Tourist Board provide insight into how river and land operators can go hand in hand around the provincial capital Linz and the Upper Austrian Danube region. This requires special offers for land excursions and professional guides.

Petra Riffert presents exciting & creative land excursion programs on the Upper Austrian Danube from Passau to Grein. Marie-Louise Schnurpfeil presents programs and services from Linz, the city on the Danube. Looking to the future, with an eventful history, Linz surprises with cultural, shopping and culinary offerings and entices with unusual social programs: For example, visitors can immerse themselves in the city's nature, spray their own graffiti or explore the future in the museum. The fact that the former European Capital of Culture 2009 is taking unusual paths is also demonstrated by the new Danube Coordination and Service Office, which mediates between all players in Linz to make docking with one of Austria's most exciting urban centers very easy.